All successful communication and marketing start from creating a strategy that gathers the company’s core values and determines the desired impact to the market. Work based on a strategic communication plan, enables us to define the long-term goals for the collaboration and pinpoint key themes for the communication.
At Sugar we can help to create an individual and pragmatic plan for the brand and utilise this strategy for a more inspiring way of communicating to consumers and the media. Any related PR work will assist the organisation to reach its commercial goals in a smoother fashion.
Our intent is to start every new client relationship with a workshop that allows us to familiarise with the clients marketing and communication strategy or build a base for creating one in collaboration. Understanding the clients core values and targets is a key to a successful collaboration.