We help craft stories that stick
Every company has a story to tell, but not every story leaves a lasting impression. It takes a compelling hook, the right tools and strong connections. For over 15 years, we have cultivated trusted media and influencer relationships – connecting your brand directly with the journalists, editorial teams and creators to whom your story matters.
The Sweet Spot. When the right people care about the right things.
Sugar’s Sweet Spot method helps identify what makes people stop, talk and ultimately care about your brand.
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We discover what makes people care right at the heart of your brand.
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We shape it into a story.
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We spark conversations people want to join.
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We choose the right storytellers.
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We turn attention into trust.
Our service packages bring your brand to where the people are
Growth is built on interest and trust, not one-off stunts. Based on the Sweet Spot method, our service packages bring together storytelling, the right channels, the right people and data into a single strategic approach that builds brands people care about, creating a strong foundation for earned media and lasting visibility.
PR Start-kit
2950€ / month
Perfect for brands that want to build a strong presence in the Finnish market, launch a new product, or generate targeted commercial buzz through an agile and effective package.
- One press release, send-out or influencer collaboration
- High-quality, customised media lists and distribution
- Media pitching and follow-up
- Coordination of interview requests
- Monitoring using Meltwater, the industry’s leading tool
- Reporting
PR Start-kit
4950€ / month
Designed for ambitious brands that want to grow their market share in Finland and create phenomenal, long-lasting buzz through continuous, results-driven visibility.
- Two PR campaigns: for example, a press release and send-out or a media event
- High-quality, customised media lists and distribution
- Media pitching and follow-up
- Coordination of interview requests
- Monitoring using Meltwater, the industry’s leading tool
- Reporting
- Comprehensive marketing and communications consulting tailored to the client’s needs, drawing on a network of 100 experts to maximise growth (2 hours/month)
Services can be purchased separately. Pricing is always transparent, including influencer fees.
PR Digital Search Audit
To get started, we recommend our PR Digital Search Audit service. It analyses search engines, social media and AI to identify where your brand is or cannot be found, and where your competitors are winning attention.
Book a 30-minute call to find out what approach would work best for your brand’s goals.
Services
Launches & PR
When your brand deserves to make an impact through experiences and cultural moments.
Product launches & events | Brand strategies | PR Campaigns
PR Digital Search Audit
When you want to know where your brand shows up, where it goes unnoticed, and where your competitors are winning attention.
Media Communications
When your story deserves to be told credibly.
Press releases | Media pitching | Media events | Press days | Media relations
Influencer Marketing
When trust and fandom are built through people.
Influencer collaborations | Influencer events | PR sendouts | Brand ambassadorships
Social Media & Content
When your story is told consistently across every touchpoint.
Content creation | Community management | Blogs and articles | Social media training
Product Visibility
When your brand deserves to be experienced up close.
Online-showroom service | Product seeding | PR sendouts | Photoshoots and styling
Insights & Impact
When you’re looking for perspective beyond the obvious.
Trend reports | Insight