Case: Rebl Eats

Brief

To boost Rebl Eats’ brand awareness through targeted media pitching, with the objective of positioning Rebl Eats as an innovative, category-disrupting food brand.

Insight

Rebl Eats goes beyond quality products and flavor – it represents a fresh everyday solution for consumers looking for easy, affordable, nutritious, and tasty ready-to-eat meals. Being plant-based acts as an added bonus rather than the primary lead angle. We highlighted the elements of the brand story that resonated with the business media, crystallizing what makes their products engaging, relevant, and category-disrupting.

Execution

In close collaboration with the client, we established strategic messaging aligned with Rebl Eats’ objectives. Leveraging these core angles, we carried out targeted press release distribution and personalized media pitching to key journalists across selected target outlets.

Results 

Rebl Eats gained major visibility in prime target outlet Kauppalehti, with a feature article reaching 798,000 readers. The extensive piece offered a deep dive into Rebl Eats’ growth story and business model at a pivotal moment as the company expanded to Sweden.

Furthermore, proactive media relations earned the new product a featured spot in a salad comparison in ET Terveys magazine, reaching an additional 179,000 readers.