Alpro – Making Plant-based Delicious

Commission

Alpro is a pioneer in the plant-based revolution, with a mission to offer more plant-based choices and flavors, encouraging more people to shift their eating habits towards a sustainable, planetary diet.

Action

As part of a comprehensive PR and communications partnership, Sugar was responsible for Alpro’s influencer marketing initiatives. The goal was to create and reinforce an image of Alpro as an inspiring leader in plant-based alternatives, with sustainability at the core of all communications. Influencers were selected based on their ability to reach the target audience and increase awareness and willingness to try Alpro products.

Through the partnership, campaign-specific influencer initiatives were carried out. Sugar was responsible for selecting and contacting influencers, negotiating contracts, briefing on content, obtaining client approval for content, and reporting on results.