Shaping and growing the sweetest regenerative brands
Welcome to Sugar Helsinki, where we elevate brands that positively impact people and the planet through transformative PR strategies. We inspire consumers to make conscious choices and discover brands that prioritize regenerative business practices.
From consulting on product development to executing impactful marketing campaigns, we seamlessly integrate communication and marketing into cohesive plans that drive awareness. Our ongoing PR services provide continuous support tailored to your needs. Whether launching a new product or enhancing brand recognition, our strategic approach to communications gives your brand the boost it needs.
Join us in shaping a sustainable future through strategic PR and communication.
Our services:
Brand strategy
We help brands tell their stories and find their place in the market by aligning with values and practices that focus on renewal and positive impact. Regenerative branding reshapes a company’s business and creates powerful stories that change culture. It provides a complete view of the brand’s role in society and its value in tackling social and environmental issues.
This process begins by understanding the needs and challenges of stakeholders, customers, and employees, and reflecting on the company’s impact on people and the environment over time. By exploring new trends and cultural shifts we match the brand’s strengths and purpose with meaningful actions.
Brand & identity design
Our impactful brand design process uniquely integrates insight, strategy, and design from both marketing and communication perspectives. We create plans based on trend, market, and consumer insights that support your company’s goals and provide a solid foundation for everyday marketing and communication operations.
We believe that regenerative brand design, which focuses on creating competitive advantage through positive business impact, is the future. Unlike sustainability strategies that aim to minimise harm, regenerative brand design aims to increase positive impact. We invite brands on a journey with us to apply a regenerative mindset across all business aspects, from employee and partner relations to material sourcing, product manufacturing, usage, reuse, sharing, repairing, and recycling.
Comms Strategy & Design
We create comprehensive communication plans that engage target audiences, and craft compelling narratives and stories that communicate the brand’s vision, practices and impact. We create plans based on trend, market, and consumer insights that support your company’s goals and provide a solid foundation for everyday marketing and communication operations.
PR
Our strategic PR elevates client brands to industry thought leaders. We foster regenerative growth through media relations, influencer partnerships, community building, and events. We position our clients to make a lasting positive impact on the world.
Brand experience
We create immersive, eco-conscious experiences and events that enhance brand recognition while positively impacting the environment and communities. Amid the rise of AI and digital communication, we believe in the irreplaceable value of human interaction. Through compelling storytelling and captivating experiences, we bring like-minded brands and consumers together, leaving a lasting impression.