Meet Susanna Lustig – driving purposeful and values-based communications at Sugar Helsinki
We’re thrilled to welcome Susanna Lustig as Senior Advisor at Sugar Helsinki – where creativity meets performance and magic happens.
Susanna is a passionate storyteller with a sharp strategic mind and a deep understanding of modern brand communications. With a strong background in communications and influencer marketing, she brings both strategic insight and a refreshing perspective on how brands can create lasting impact through authenticity and purpose.
Susanna’s philosophy is rooted in the belief that meaningful communication begins with clarity, integrity and courage. She believes that strong brands are built on values, and that the most powerful stories are those that inspire trust, spark change and drive real impact.
“I want to talk about the importance of value-based communication, the kind that looks beyond trends and focuses on building trust for the world of tomorrow. When personal values align with an organization’s mission, communication can shape culture, inspire change and make a genuine difference. That’s why Sugar feels like the right home.”
Susanna joins Sugar with a mission to help brands build connections that last, challenge conventions and move the industry toward a more responsible and inspiring future. Outside work, Susanna enjoys the simple things: handcrafts, running and long walks in the forest (often with a basket full of mushrooms).
Welcome to the team, Susanna. We can’t wait to create magic together.