Sugar Helsinki welcomes Anna Helve as Head of Business Operations
When the stars align, magic happens! We are delighted to announce that Anna Helve has joined the Sugar Helsinki team as our Head of Business Operations. Anna’s extensive experience and unique skill set are a perfect fit as we continue to grow our impact as a responsible brand communications agency.
Successful brands and great leaders have a lot in common
“I think that leadership is a service role. Being a great leader has similar characteristics to building a successful brand. You have to have an authentic story, a vision and a mission that people want to be part of. It all starts with having a clear reason for getting out of bed in the morning, a purpose. Why do companies exist in the first place? Building on that, being systematic and bold, winning together with all stakeholders – a great toolkit for both leaders and brands. In addition, us leaders need to be humble and always ready to change. To give our people something to believe in.”
Anna’s emphasis on trust, sustainable decision-making, and a purpose-driven mission resonates deeply with Sugar Helsinki’s core values. Anna’s entrepreneurial mindset and business background will be invaluable as we navigate the ever-changing landscape of brand communications.
Anna’s unwavering focus on doing what is right, not simply what is easy, embodies the spirit of Sugar Helsinki. We are thrilled to welcome Anna to the team!
”Deeper than the surface”
“The sentence describes the way I live. My values are courage, authenticity and honesty. I want to really feel and experience, to shake up the familiar and the safe – to go deeper, even if it’s sometimes scary.
I’m a proud mother of two, a feminist and an advocate of the circular economy. I’m part of a competitive dance team, always ready to try new sports and a fresh member of a book club. I’m the happiest when I’m at the summer house, barefoot, surrounded by my loved ones.
At its core, Sugar is everything I believe in. A team for whom responsibility is not a sales trick but a holistic way of thinking. Customers who uncompromisingly do good. A group of people who, by their very existence, are building a tomorrow to believe in. With courage, with authenticity and with honesty.
I’m most excited to lead Sugar, the coolest responsible brand communications agency to the new heights.”
Follow Anna’s thinking and life behind the scenes:
Instagram: @annakerttu
LinkedIn: Anna Helve