Mossa – Berrylicious Skincare

Commission

Mossa is an organic Ecocert-certified cosmetic line whose natural skincare products are based on unique vitamin compositions derived from northern berries. The long-term collaboration between Sugar and Mossa has strengthened Mossa’s brand awareness and helped make it a widely recognised and beloved staple brand for many.

Action

Sugar has been responsible for Mossa’s social media channels as part of the PR and communication partnership since 2018. Sugar manages Mossa’s social media channels, handling both maintenance and content creation. In collaboration with the client, Sugar has developed Mossa’s distinctive visual identity and tone of voice on social media, aiming to create engaging, informative and inspiring content that resonates with the target audience.

In 2024, Sugar collaborated closely with Mossa to launch a TikTok profile for the brand. This involved crafting an engaging and effective communication strategy for the new platform, including defining the tone of voice and visual identity. Sugar also took over content creation on the Mossa TikTok channel and continues to expand the brand’s presence on the platform, alongside managing community interactions.