Anton&Anton is a food market that sells ready-made meals and meal kits with high-quality, seasonal, and often local ingredients.
Commission
The Anton&Anton Meal Kit selection grew in Spring 2020 with the launch of the Ready-made Meal Kit – the first meal kit on the Finnish market that doesn’t require any preparation at home.
Action
Sugar distributed a press release about the new Ready-made Meal Kit, as well as the entire Meal Kit selection, to a selected group of recipients. The recipients were also offered the opportunity to try out the Ready-made Meal Kit service.
Services
Launches
Press releases
PR send-outs
Results
The Ready-made Meal Kits, made in the Anton&Anton kitchen from locally sourced, high-quality ingredients, were well received. The Meal Kits were a welcome help for many working from home during the covid lockdown. More than thirty influencers and editors wanted to try out the Ready-made Meal Kit upon receiving the press release.
The press release and the test kits resulted in many media hits on the platforms of big and niche influencers. In addition to that, an article about Anton&Anton appeared in Me Naiset magazine, and the new Ready-made Meal Kit was also featured in Fit magazine.
Comment from the client
“We wanted to increase the media visibility of the Ready-made Meal Kit and spread awareness of our diverse product selection. We quickly found a shared way of working with the talented Sugar team, and the collaboration has been pleasant and rewarding. The interest in our products exceeded our expectations, and we feel that we received excellent visibility to our brand and our products.”
