Nosh Company Oy, in collaboration with Anne-Mari Pahkala, launched a collection of elegant everyday staples. Designer Anne-Mari Pahkala is well known for her gorgeous one-of-a-kind garments that have been worn by artists and notable figures. Conscious values have been strongly present in Pahkala’s design work from the beginning, such as in her Classics Collection. A sustainable way of thinking was one of the things that brought Nosh and Anne-Mari Pahkala together.
Sugar helped plan and organize a launch event for the new collection, in close collaboration with the designer and the brand.
Sugar organized a virtual collection launch event, during which guests could listen to representatives of the brand and Anne-Mari Pahkala talk about the collaboration, the designing process, material choices, and more.
A press release was distributed, and the first twenty guests who signed up for the event could choose a favorite item from the collection. Sugar coordinated pr send-outs that included coffee and chocolate in addition to the lingerie sets. Designer Anne-Mari Pahkala also invited her network of contacts to explore the collection.
60 guests signed up for the event, and 44 editors and influencers followed the live stream. Many of them also shared their thoughts about the live launch event, the items in the new collection, and the pr send-outs.