Polarn O. Pyret is a Swedish children’s clothing brand established in 1976. The brand’s mission is to make clothes that stand the test of time and tear. PO.P aims to make the children’s clothing field more sustainable, and one step is to manufacture more durable clothes. Every PO.P garment is made to last the wear of at least three children.
Polarn O. Pyret wanted to spread awareness about their second-hand service that has been active online for ten years and can now also be found in all of the brand’s stores in Nordic countries.
Sugar and Polarn O. Pyret invited editors and influencers to learn more about the second-hand service at a brunch event at restaurant Story in Kamppi. During the brunch, a representative of PO.P told us about the brand’s sustainability mission and the second-hand service. The guests could browse a selection of products from the PO.P second-hand collection. The guests also received a goodie bag with clothing care products, and a press release about the PO.P second-hand service and sustainability work.
PR and communications
Twenty-four influencers and editors participated in the event, many with their babies in tow. As many as 80% of the participants posted an Instagram story about the event and the second-hand service. The sustainability themes and the second-hand collection got a lot of interest and created conversations at the event.