Tash. sisterhood is a NaTrue-certified natural cosmetic brand founded in Sweden in 2019. The brand’s holistic practices rely on the power of plants. The brand became exclusively available at Sokos, Emotion, and Jolie stores in Finland on International Women’s Day 2022.
Sugar helped launch the Tash. sisterhood brand to the Finnish market in 2022.
A press release about the new brand was sent to influencers and beauty editors. Selected influencers also received a pampering Women’s Day send-out, including a flower bouquet and chocolate in addition to Tash. sisterhood products.
PR and communication
Between March and June 2022, Tash. sisterhood got more than 70 media hits, and several publications featured the brand’s products on their pages. Kauneus ja terveys magazine praised a Tash. sisterhood product as the best day cream, and Trendi magazine named it one of the most interesting newcomers of the year.