Yogi Tea is a pioneer of ayurvedic herbal tea blends. The brand’s wide selection of organic tea blends nurtures the mind and the soul and promotes a balanced and conscious lifestyle.
Sugar coordinated a launch campaign for the new Yogi Tea Christmas products and a Christmas calendar in 2021.
The launch campaign included a press release, influencer collaborations, a slot at the Sugar press day, and other pr efforts. The press release was distributed to an extensive list of media contacts, and the new Yogi Tea products were displayed at the Sugar Helsinki showroom and online showroom. In an influencer campaign carried out during the course of the Autumn, four holistic wellness influencers shared their tips for a balanced inner life while sipping on a cup of Yogi Tea.
PR and communications
Since the launch, new and classic Yogi Tea products have been featured regularly in the media. The launch campaign resulted in nearly a hundred media hits within the first three months, and the new products were featured in seven print and online publications.