Shaping the sweetest brands of tomorrow

Together we can create a future where success is not just measured in profit but in the positive impact we create.

We grow regenerative brands that want to become frontrunners of their industry.

Our Services & Portfolio

Brand strategy

We help brands tell their stories and find their place in the market by aligning with values and practices that focus on renewal and positive impact. Regenerative branding reshapes a company’s business and creates powerful stories that change culture. It provides a complete view of the brand’s role in society and its value in tackling social and environmental issues.

This process begins by understanding the needs and challenges of stakeholders, customers, and employees, and reflecting on the company’s impact on people and the environment over time. By exploring new trends and cultural shifts we match the brand’s strengths and purpose with meaningful actions.

Brand & identity design

Our impactful brand design process uniquely integrates insight, strategy, and design from both marketing and communication perspectives. We create plans based on trend, market, and consumer insights that support your company’s goals and provide a solid foundation for everyday marketing and communication operations. 

We believe that regenerative brand design, which focuses on creating competitive advantage through positive business impact, is the future. Unlike sustainability strategies that aim to minimise harm, regenerative brand design aims to increase positive impact. We invite brands on a journey with us to apply a regenerative mindset across all business aspects, from employee and partner relations to material sourcing, product manufacturing, usage, reuse, sharing, repairing, and recycling.

Comms Strategy & Design

We create comprehensive communication plans that engage target audiences, and craft compelling narratives and stories that communicate the brand’s vision, practices and impact. We create plans based on trend, market, and consumer insights that support your company’s goals and provide a solid foundation for everyday marketing and communication operations.


Our strategic PR elevates client brands to industry thought leaders. We foster regenerative growth through media relations, influencer partnerships, community building, and events. We position our clients to make a lasting positive impact on the world.

Brand experience

We create immersive, eco-conscious experiences and events that enhance brand recognition while positively impacting the environment and communities. Amid the rise of AI and digital communication, we believe in the irreplaceable value of human interaction. Through compelling storytelling and captivating experiences, we bring like-minded brands and consumers together, leaving a lasting impression.

Be where it happens. The Sugar Helsinki showroom is the place for leading lifestyle brands shaping a brighter future. Learn about our showroom service and upcoming events.

For Media

We are here to bring you the latest news in sustainable brands. Visit our showroom in Helsinki or explore our online showroom for inspiration.

For Influencers

Want to collaborate with our brands to create a sweeter, more sustainable future? Fill out the contact form and register to the Klear platform for collaborations and invitations to events.