The world is full of great companies.
The ones people care about have stories that stick.
Sugar Helsinki is a PR agency that uncovers what makes people care about your brand – and then turns it into a story that sticks.
We create hype that matters
Stories that stick don’t happen by accident. Sugar understands what makes people fall in love, care, and remember. We don’t settle for sugar coating – we make your story mouth-wateringly irresistible by weaving your brand into the fabric of culture in an authentic, meaningful way. Our work is built on more than 15 years of trusted relationships with media and creators, combined with a deep understanding of how stories spread, resonate and strengthen brands.
Trusted by brands that know stories that stick.
Meet The Sweet Spot Method
Sugar’s Sweet Spot Method helps brands find the story people care about. The Sweet Spot Method helps identify what makes people stop, talk, and ultimately care about your brand.
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We discover what makes people care right at the heart of your brand.
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We shape it into a story.
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We spark conversations people want to join.
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We choose the right storytellers.
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We turn attention into trust.
Sugar Service Packages
Our service packages bring together storytelling, the right channels, the right people and data into a single strategic approach that builds brands people can’t help but care about, creating a strong foundation for earned media and lasting visibility.
PR Starter Kit
2,950 € / month
Perfect for brands that want to build a strong presence in the Finnish market, launch a new product, or generate targeted commercial buzz through an agile and effective package.
- One press release, send-out, or influencer collaboration
- High-quality, customised media lists and distribution
- Media pitching and follow-up
- Coordination of interview requests
- Monitoring using Meltwater, the industry’s leading tool
- Reporting
PR Growth
4950€ / month
Designed for ambitious brands that want to grow their market share in Finland and create phenomenal, long-lasting buzz through continuous, results-driven visibility.
- Two PR campaigns: for example, a press release and send-out or a media event
- High-quality, customised media lists and distribution
- Media pitching and follow-up
- Coordination of interview requests
- Monitoring using Meltwater, the industry’s leading tool
- Reporting
- Comprehensive marketing and communications consulting tailored to the client’s needs, drawing on a network of 100 experts to maximise growth (2 hours/month)
Services can be purchased separately. Pricing is always transparent, including influencer fees.
PR Digital Search Audit
To get started, we recommend our PR Digital Search Audit service. It analyses search engines, social media, and AI to identify where your brand is or cannot be found, and where your competitors are winning attention.
Book a 30-minute call to find out what approach would work best for your brand’s goals.
Launches & PR
When your brand deserves to make an impact through experiences and cultural moments.
Product launches | Brand strategies | PR Campaigns
PR Digital Search Audit
When you want to know where your brand shows up, where it goes unnoticed, and where your competitors are winning attention.
Media Communications
When your story deserves to be told credibly.
Press releases | Media pitching | Media events | Press days | Media relations
Influencer Marketing
When trust and fandom are built through people.
Influencer collaborations | Influencer events | PR sendouts | Brand ambassadorships
Social Media & Content
When your story is told consistently across every touchpoint.
Content creation | Community management | Blogs and articles | Social media training
Product Visibility
When your brand deserves to be experienced up close.
Online-showroom service | Product seeding | PR sendouts | Photoshoots and styling
Insights & Impact
When you’re looking for perspective beyond the obvious.
Trend reports | Insight
The sweetest stories are the ones that stick.
Ready to find your brand’s Sweet Spot?
Every company has one. Let’s discover yours.