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House of Organic Content Collaboration
House of Organic is a 2016-founded Finnish webshop specialized in natural cosmetics and goods. They offer a selection of affordable,…
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Anton&Anton Ready-made Meal Kit Launch
Anton&Anton is a food market that sells ready-made meals and meal kits with high-quality, seasonal, and often local ingredients. Commission…
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Tony’s Chocolonely Sweet Solutions Campaign
With incredibly tasty chocolate, Tony's Chocolonely leads by example and shows the world that chocolate can be made differently. Commission…
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Lovanna Lingerie Brand Launch
Lovanna Lingerie is a sustainable Finnish lingerie brand that mainly uses recycled-, organic- and cellulose-based materials, without compromising the aesthetics…
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Nosh x Anne-Mari Pahkala Collection Launch Event
Nosh Company Oy, in collaboration with Anne-Mari Pahkala, launched a collection of elegant everyday staples. Designer Anne-Mari Pahkala is well…
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Yogi Tea Christmas Product Launch
Yogi Tea is a pioneer of ayurvedic herbal tea blends. The brand's wide selection of organic tea blends nurtures the…
House of Organic Content Collaboration
House of Organic is a 2016-founded Finnish webshop specialized in natural cosmetics and goods. They offer a selection of affordable, effective, and sustainable products for a natural skincare routine. Sugar has done several paid partnerships with House of Organic on the Sugar Helsinki Instagram.
Commission
House of Organic wanted to boost the Luonnonkosmetiikkapäivät sales campaign with a content collaboration.
Action
Sugar collaborated with House of Organic in a paid partnership in which five team members recommended the top products for their skin type from the Luonnonkosmetiikkapäivät campaign collection. The collaboration appeared on the Sugar Instagram feed, and the products together with descriptions of each team member’s unique skin care needs were posted on Instagram Stories.
Services
Sugar as a medium
Content collaboration
Paid partnership
Results
Followers were interested in learning about the team member’s favorite products and liked to receive information about natural cosmetics in a personal way. The Luonnonkosmetiikkapäivät campaign paid partnership post received 195 comments and 360 likes. Each of the 17 Instagram Stories was viewed 663-985 times.